When form and content conflict...

What is the problem with this ad?  Well, several things but first of all the form your eye is drawn to is the pregnant woman's body, then you are shocked by the fact that she is holding a beer.  When you look closer, you realize that the ad is for a non alcoholic beer, but still this ad just doesn't work.  The point is for people that are pregnant to still be able to enjoy a beer, but this ad's form leads you to think it's classy even though the beer is in a nice beer glass.  Not only does this ad not utilize any of the CRAP principles (except maybe contrast), but the way it is designed does not make you want to care about the product at all.  I can't imagine anyone looking at this ad with anything but disgust.  The form of the ad is just like a regular beer ad, but this is not a regular beer ad at all.  This ad does not work at all, mostly because of the discrepancy between form and content.