As a picture: The picture is just a three tone picture with a picture of a mermaid (who was originally topless, but caused too much controversy) surrounded by a circle that says Starbucks Coffee on it. It's reminiscent of graphic design in the 90s, probably around the time Starbucks created their logos.
As a symbol: The logo is a symbol of the company as a whole. When people see the Starbucks logo, they have an immediate reaction whether it be a good one or a bad one. Some people think this logo symbolizes a cup of coffee you can always count on, while others think of it as a sign of monopoly that's putting smaller coffee shops out of business. The logo is the symbol of the company as a whole, although I think it is most often associated with the individual shops and not, for example, the marketing team or the business side of the company.
As a sign: While the logo is just a logo by itself, the logo is used as a sign to signal to people that the building is a Starbucks Coffee or that a Starbucks is nearby.
Overall it is clear that the logo as a symbol is the most important use for it and that a logo is what allows a company to be recognized and memorable.
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