I have to say I had trouble understanding the concepts of synecdoche, metonymy and metaphor in relation to multimedia, especially things not heavy on text like most of the objects the class chose. Hopefully we’ll talk about it more in class, but I’m going to give the prompt a try anyways, sorry if I’m totally wrong! My object of study, the website Picnik (a free, online, photo editing program) I think uses metaphor in the way it is set up. The website has a cute name that both references pictures and a picnic, an activity that most people think is fun. Their website looks sunny with clear skies like the perfect day for a picnic. From there, you go through steps to edit your photo to create a finished product. In a way, the way the website looks and the way it’s designed (as you click on “Get Started Now” the page loads with a bar saying things like “laying the blanket down” and “buttering the bread”) give the website a lighthearted, fun feeling that’s supposed to be a metaphor for your feeling when you use the site. It also gives you a clear idea what the site is supposed to be for. Picnik.com was designed for personal use for people who like to scrapbook and make fun photos, especially those that can’t afford Photoshop or don’t want to pay that much for a program that they only want to use the more “fun” parts of it.
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