Visuals and multimedia are rhetorical because basically everything is rhetorical, especially visuals. In multimedia, just the way it’s presented is in itself rhetorical. The look of a webpage or an iPod or a phone tells you so much about it. Colors argue that something is more fun, whereas a blackberry looks like it’s for professional use. If you think about websites alone, so many things in the presentation are rhetorical from the colors, to the pictures to more technical things like whether all the links work and whether the page loads quickly or not. These things can make the difference between the appearance of a professional business or a website full of cocktail recipes. For example, look at the difference between the Academics front page on the WSU website and the front page of the website for Cosmopolitan magazine. I think most people would agree they clearly have different intentions, even though they are both made to distribute information.
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